Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the service announced that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This development comes amid a increase in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a popular video site only show content made by AI. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its network identified as artificially created. Overall, more than 100 mn pieces of content are submitted to the app every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of artificial media they watch by using the topic control setting in the platform and picking the AI content topic. Other topics that currently be controlled under the setting encompass news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to label lifelike AI-made content, and it forbids harmful deepfakes of public figures or critical incidents. Any believable artificial content that is unmarked can be removed under its community policies.
In addition, the platform will now attach an AI-generated tag to content created with its own AI tools, or detected by an collaborative effort for identifying artificial media. This measure is aimed to stop users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally launching a $2 million educational fund for specialists and institutions to develop learning resources about ethical AI use. This project will support charitable organizations specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, during controversy over proposals to cut jobs for numerous review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by people. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
